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Jo Malone London Taps India Amarteifio as Global Ambassador

This new campaign features three scents to layer for self-expression and fun.

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By: Rachel Klemovitch

Assistant Editor

Jo Malone London is thrilled to introduce British actor India Amarteifio as the face of its “Scent Layering” campaign.

Amarteifio rose to fame playing the young Queen Charlotte in Netflix’s Bridgerton prequel series Queen Charlotte: A Bridgerton Story.

The Scent Layering campaign invites you to layer your signature scent with Grapefruit, English Oak & Hazelnut or Peony & Blush Suede. 

Céline Roux, Global Head of Fragrance, said, 

“The way we create always takes Scent Layering into consideration. Right from the start, when the perfumers and I start the fragrances, we create them so they can be layered with our other scents. It’s about self-expression. It’s about play.”

These three Scent Layering combiners adapt your chosen cologne to suit your mood, the occasion, or season.

In the Scent Layering campaign, Amarteifio immerses herself in these three Scent Layering combiners.

With each new combination, Amarteifio channels the scents’ effects as she playfully explores new ways to wear the scent and express different moods.

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